Tuesday, October 18, 2011

ABCs Modern Family Is Big Winner With DVRs

First Published: October 18, 2011 3:52 PM EDT Credit: Getty Images Caption Sarah Hyland, Nolan Gould, Ariel Winter, Ed ONeill, Sofa Vergara, Rico Rodriguez, Julie Bowen, Jesse Tyler Ferguson, Ty Burrell and Eric Stonestreet of Modern Family pose in the press room after winning Outstanding Comedy Series during the 63rd Annual Primetime Emmy AwardsNY, N.Y. -- ABCs Modern Family may not be the top-rated comedy on television, but its the one most viewers catch up with on their digital video recorders. Through the first two weeks of the season, the Nielsen Co. said an average of 4.5 million viewers watched a recording of Modern Family after it first appeared on the air. That lifted the shows viewership from nearly 14 million people who watched it live to 18.5 million. It was the prime-time program that got the biggest lift when Nielsens measurement of who watches on DVR within seven days is added in. Networks are increasingly watching this new ratings measurement as DVR penetration increases. Eight shows besides Modern Family saw their audiences grow by more than 3 million when the DVR statistics were added. Six are on CBS, led by Two and a Half Men. ABCs Greys Anatomy and Foxs Terra Nova picked up significant time-shifted viewing. By percentage, the two-week champ was Foxs Fringe. It airs live on Fox on Friday night, when many of the networks young viewers are out, and saw its viewership increase by 45 percent from 3.3 million to 5 million with DVRs added in. NBCs ratings this season are abysmal, but one ray of light is that the networks Parenthood, 'Prime Suspect and Up All Night increased their audiences by more than 30 percent through DVRs, Nielsen said. The DVR numbers could be the difference between life and death for marginal series. ABCs just-canceled Charlies Angels had virtually the same live audience as its new Pan Am last week, but during the first two weeks of the season the percentage of people who watched Pan Am on DVR was more than twice that of Charlies Angels. In whats becoming a pattern, CBS dominated live viewing again last week with 16 of the top 25 shows in Nielsens ranking. A strong newcomer was ABCs comedy Last Man Standing, which landed in the top 10 with its premiere, evidence of actor Tim Allens enduring popularity. For the week in prime time, CBS led with an average of 10.6 million viewers (6.7 rating, 11 share), Fox had 9 million and ABC had 8.6 million (both 5.5, 9), NBC had 6.4 million (4.1, 7), the CW had 1.7 million (1.1, 2) and ION Television had 940,000 (0.6, 1). Among the Spanish-language stations, Univision led with an average of 3.2 million viewers (1.7, 3), Telemundo had 1.1 million (0.4, 1), TeleFutura had 510,000 (0.3, 0), Estrella had 220,000 and Azteca 190,000 (both 0.1, 0). NBCs Nightly News won the evening news ratings race, averaging 8 million viewers (5.4 rating, 11 share), ABCs World News had 7.5 million (5.1, 10) and the CBS Evening News had 5.5 million (3.8, 7). A ratings point represents 1,147,000 households, or 1 percent of the nations estimated 114.7 million TV homes. The share is the percentage of in-use televisions tuned to a given show. For the week of Oct. 10-16, the top 10 shows, their networks and viewerships: NCIS, CBS, 18.98 million; Dancing With the Stars Results, ABC, 16.89 million; Dancing With the Stars, ABC, 16.79 million; NFL Football: Minnesota at Chicago, NBC, 16.57 million; Two and a Half Men, CBS, 16.2 million; NCIS: Los Angeles, CBS, 15.4 million; Sunday Night NFL Pre-Kick, NBC, 14.39 million; Modern Family, ABC, 13.65 million; The Big Bang Theory, CBS, 13.58 million; Last Man Standing, ABC, 13.19 million. Copyright 2011 by The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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