Poor 'Creature' Sets Low Box Office Record

A box office record was set in the last weekend, though not the truly amazing kind. The lower budget horror movie Creature opened up on 1,507 screens making only $331,000. That helps it be the least expensive grossing opening weekend on record for just about any single movie opening on greater than 1,500 screens.our editor recommendsBox Office Report: Steven Soderbergh's 'Contagion' Wins Weekend with $23.1 Mil As Box Office Mojo calculated it, each screening were built with a typical attendance of six needing to pay clients. In contrast, its fellow weekend box office dud, Bucky Larson stood a per screen average of roughly eight people. Only one other film, Proud American, from 2008 stood a worse per screen average. Creature, of a swamp creature concerning the loose in backwoods Louisiana, might be the job of first-time author-director Fred Andrews. Nevertheless it's noticably credit is former MCA Leader Sid Sheinberg, who's a producer along with his own company, The Bubble Factory, since 1995. Sheinberg is broadly credited since the movie executive who "discovered" Steven Spielberg. The film received just 11 percent fresh reviews on Rotten Tomato vegetables, beating Bucky Larson's dreaded percent fresh rating. In line with the New You'll be able to Occasions the 76-year-old producer, who also stays time as vice chairman in the advocacy group Human Rights Watch, made a decision to produce the film themselves when he not successful to acquire studio distribution. To ensure that they are able to one-in the large art galleries, Sheinberg chosen to pursue a guerilla marketing campaign through websites as well as the movie ticketing service Fandango and ignore traditional print and TV ads. Related Subjects