Fox's 'Chronicle' cues QR code blitz

Using its ticking clock and located footage-style hooks, a clip for Last Century Fox's "Chronicle" produced lots of internet buzz if this first showed in October. Now, the studio is striving to grow on that interest throughout Sunday's opening round from the National football league 2010 nfl playoffs. Fox Network will air a five-second "billboard" clip of the QR code throughout the Atlanta Falcons-NY Titans wild-card game. The code, which may be scanned on mobile products, links the consumer for an online clip from the Max Landis-composed film. "We are really looking forward to the film, so locating a different way to interract using the audience is definitely the aim,Inch Fox prexy of domestic theatrical marketing and chief marketing officer Oren Aviv told Variety. Aviv stated that the quantity of social-media buzz produced through the pic's trailer led to the choice to provide the film an additional push on Sunday. Studio is expecting a lot more than $ 30 million individuals to begin to see the billboard. "Facebook stated they'd never witnessed anything enjoy it,Inch Aviv stated, observing the online networking site told the studio it saw about 15 million interactions round the movie. "When Facebook states 'Wow,' you listen." "Chronicle" is docu-style account of three Tigard teens who develop superpowers after being uncovered to some mysterious substance within the forest. Pic also offers attracted attention for exhibiting the talents of numerous fresh faces. Film marks the feature directorial debut of Josh Trank and stars relative beginners Michael B. Jordan, Michael Kelly and Dane DeHaan. Author Landis offered the project to Fox this past year. Scribe also optioned spec "Good Time Gang" to Robin Schorr's RCR Pictures and it is presently at the office on the Frankenstein work for Fox-based Davis Entertainment. "Chronicle" opens February. 3. Contact Rachel Abrams at Rachel.Abrams@variety.com